Bold statement, I know - but this is the simplest yet most innovative and useful app I've seen in a long time. If you have ever gone hiking, or to an outside concert or anywhere where you need to meet someone or be picked up, you are familiar with what a pain that can be giving an address for any large venue, or in the middle of nowhere - where there are no addresses (yes, I live in the sticks).
The app is called 'What 3 Words'. Some details here.
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